Archive for the ‘Education’ Category

Second Annual Manufacturing Day Celebrates American Knowhow

Tuesday, September 24th, 2013

The mission of Manufacturing Day 2013 on Friday, October 4th is to highlight the importance of manufacturing to the nation’s economy, address common misperceptions about manufacturing by giving manufacturers an opportunity to open their doors, and show what manufacturing is — and what it isn’t.

Manufacturing Day has become an annual national event after its inaugural year in 2012 that is executed at the local level supporting hundreds of manufacturers across the nation that host students, teachers, parents, job seekers and other local community members at open houses designed to showcase modern manufacturing technology and careers.

In its first year, more than 240 events were held in manufacturing facilities in 37 states and more than 7,000 people participated. This year’s celebration will feature open houses, public tours, career workshops and other activities to increase public awareness of modern manufacturing. Events also will introduce manufacturers to business improvement resources and services delivered through the MEP’s network of hundreds of affiliated centers across the country.

By working together during and after Manufacturing Day, manufacturers will begin to address the skilled labor shortage they face, connect with future generations, take charge of the public image of manufacturing, draw attention to the many rewarding high-skill jobs available in manufacturing fields, and ensure the ongoing prosperity of the whole industry.

This year’s Manufacturing Day is being co-produced by the Fabricators & Manufacturers Association, International (FMA), the National Association of Manufacturers (NAM), the National Institute of Standards and Technology’s (NIST) Hollings Manufacturing Extension Partnership (MEP), Industrial Strength Marketing which is a leading industrial B2B marketing agency, and the Manufacturing Institute. The national media partner for the event is the Science Channel.

“Manufacturing Day is a great opportunity to shift Americans’ perception that it is not our grandfather’s manufacturing anymore and to showcase the tremendous career opportunities manufacturing has to offer,” said NAM President and CEO Jay Timmons. “This day is an engaging way to attract young people and get them excited about pursuing a career in a technology-driven, innovative environment that will also provide a good-paying job. We encourage all manufacturers and manufacturing associations to get involved and share what we already know—manufacturing makes us strong.”

A long list of trade associations and private companies have joined the effort as sponsors that includes Shell and the Alliance for American Manufacturing at the Gold level, The Association of Manufacturing Excellence, Precision Metalforming Association, SME Education Foundation, Association for Manufacturing Excellence, the Plastics Industry Trade Association, and IHS GlobalSpec at the Silver level, as well as many others at the Bronze level. The long list of endorsers on the website includes my own www.savingusmanufacturing.com organization.

“We’re honored to be a part of Manufacturing Day this year and look forward to helping make it a success,” said Scott Paul, president of AAM. “An innovative and growing manufacturing base is vital to America’s economic and national security, as well as to providing good jobs for future generations.”

“The co-producers could not be more pleased that these organizations and companies, which work on such an integral level with all sectors of the manufacturing industry, are putting their full support behind Manufacturing Day,” said Ed Youdell, president and CEO of the Fabricators & Manufacturers Association. “Their reputation and their reach to professionals in the industry, as well as educators and students, will help generate participation in Manufacturing Day events across the nation.”

The SME Education Foundation sees this is an opportunity for educators and parents to visit local employers with children, particularly those in middle school, to get them excited about the career opportunities available for those who have critically important STEM (science, technology, engineering and mathematics) skills.

“The SME Education Foundation is dedicated to opening multiple pathways for young people to find fulfilling, high paying careers in manufacturing.  Manufacturing Day is an opportunity to highlight manufacturing as vital to our economy and a career path that helps to growing wealth for the individual and for our nation,” said Bart A. Aslin, CEO, SME Education Foundation.  “Positive national media attention can help to dispel misconceptions about industries that provide safe, clean work environments while manufacturing products that improve standards of living in our global economy.”

Supported by this group of co-producers and industry sponsors, Manufacturing Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges. The rallying point for a growing mass movement, Manufacturing Day empowers manufacturers to come together to address their collective challenges so they can help their communities and future generations thrive.

From now until Manufacturing Day, October 4th, enter the Manufacturing Day Sweepstakes to win a trip for two to a 2014 race of your choice, courtesy of Shell Lubricants. Eligible races include any of the Sprint Cup Series or Nationwide Series races during the 2014 season. The winner will be selected on October 7, 2013 and will be contacted shortly thereafter to claim their prize. Click here to enter today!

According to the 2012 Public Perception of Manufacturing report by the nonprofit Manufacturing Institute, 80 percent of Americans believe manufacturing is important to our economic prosperity, standard of living and national security. Yet, only 30 percent would encourage their children to go into manufacturing as a career. The hope is that by providing media, educators, parents, and kids with an inside look at the high-tech world of manufacturing this percentage will begin to grow.

With the gap growing each year between the skills students learn in school and those they will need on the job, it is increasingly difficult for manufacturers to find and hire qualified employees. By promoting Manufacturing Day, manufacturing associations and other organizations led by NIST MEP centers and the FMA said they want to remove some of the myths surrounding manufacturing. For example, manufacturing is a solid, long-term career choice for qualified candidates—including the young people who will form the workforce of tomorrow.

Here is a summary of a few reasons why we should acknowledge the importance of manufacturing by observing October 4th as Manufacturing Day that are outlined in greater detail in the chapter on “Why we should save American Manufacturing” from my book Can American Manufacturing be Saved? Why we should and how we can:

  • Manufacturing is the foundation of the American economy, and high-paying manufacturing jobs spurred a robust and growing economy and improved our quality of life. Manufacturing jobs were responsible for the lower working class rising into the middle class the last century.
  • Manufacturing is critical to our national defense because American manufacturers supply the military with the essential needed to defend our country. Without a strong manufacturing industry, America could lose future wars.
  • Manufacturing wages and benefits are 25-50 percent higher than non-manufacturing jobs. Only 16 percent of today’s workers earn the $20/hour ? down 60 percent since 1979.
  • United States is the world’s third largest exporter after China & Germany. Manufactured goods make up more than 60percent of U. S. exports, and high-tech products are largest export sector – four times as much as agriculture.
  • Manufacturing supports states’ economies through the taxes they pay. Manufacturing is the largest sector in 10 states, second largest in 9 states, and third largest in 21 states. Losing the critical mass of manufacturing will result in larger state and federal budget deficits. Over 90 percent of all manufacturers are small businesses of less than 100 people.

In my home town of San Diego, Manufacturing Day is being promoted by the California Governor’s Office of Business and Economic Development, the County of San Diego, the City of San Diego, the San Diego Regional Economic Development Corporation, the East County EDC, the San Diego North County EDC, CONNECT, California Manufacturing Technology Consulting (CMTC), the Tijuana EDC, and D&K Engineering. The day starts off with:

8 a.m.  Breakfast and Networking
8:30 – 10 a.m. Program
San Diego City College, Corporate Ed Center
1551 C Street, San Diego, CA 92101

Moderator: Mark Cafferty, President & CEO, San Diego Regional EDC

Panelists joining the conversation are:
Stephan Aarstol, Founder & CEO, Tower Paddle Boards
Alex Kunczynski, President, D&K Engineering

Rick Urban, COO/CFO, Quality Controlled Manufacturing Inc.

Chris Wellons, Vice President of Manufacturing, Taylor Guitars

Unfortunately, this event is already sold out, but you can add your name to the wait list at www.october4mfgday.eventbrite.com.

Tours:  Following this Kick-off breakfast, you are invited to tour various local manufacturers who have agreed to open their doors to the community. Further information and registration to attend the tours can be found at www.MFGDay.com. Click on “Attend an Event” to find a tour near you.

To learn more about Manufacturing Day or to sign up to host or participate in one of the events, log on to www.mfgday. Organizations that wish to become involved as official sponsors of this program may email info@mfgday.com.

Making Manufacturing “Cool” for our Youth

Tuesday, April 23rd, 2013

If we want to attract today’s youth to manufacturing careers, We need to make manufacturing “cool,” so they will choose to be part of the modern advanced manufacturing. We need to show them what great career opportunities exist in the industry and expose them to the variety of career opportunities in manufacturing.

Most outsiders have no idea of the variety of management jobs available at manufacturing companies. Besides the usual executive jobs, other management jobs available at medium and large manufacturers are in these areas: operations, plant and facilities, manufacturing and production, purchasing and procurement, sales and marketing, quality, supply chain, lean manufacturing and continuous improvement, human resources, R&D and product development, and safety and regulatory compliance.

In an article in July 2, 2008 issue of Industry Week magazine, John Madigan, a consultant with Madigan Associates, observed, “Jobs paying $20 per hour that historically enabled wage earners to support a middle-class standard of living are leaving the U.S. Public sector aside; only 16 percent of today’s workers earn the $20-per-hour baseline wage, down 60 percent since 1979.

We need to help our youth realize that manufacturing careers, and particularly the advanced manufacturing that now dominates the U.S. industrial sector, creates more wealth than any other industry. Moreover, manufacturing pays higher wages and provides greater benefits, on average, than other industries. For example, in 2010, the average U.S. manufacturing worker earned $77,186 annually, including pay and benefits. The average non-manufacturing worker earned $56,436.

The Society of Manufacturing Engineers Education Foundation (SME) is working to change the image of manufacturing and make it “cool” by sponsoring the ”Manufacturing is Cool” award winning, interactive website, which challenges and engages students in basic engineering and science principles and provides interesting and useful educational resources for teachers. This fun and information rich website was recently “re-engineered” (updated) and marketed around the country. SME has received positive feedback from teachers, parents, and students about its usefulness.

“The explosion of technology and advanced manufacturing processes are evolving faster than it can be learned and applied,” says Bart A. Aslin, CEO, SME Education Foundation. “We designed the Manufacturing is Cool website to inspire, prepare and support young people for careers in advanced manufacturing without patronizing them. We’re giving them access to real-world – people, jobs and technologies, all critical to them finding their place in a global economy.”

The site engages students in basic engineering and science principles and provides interesting and useful educational resources for parents and teachers. Today’s tech-savvy K-12 audience can explore the exciting world of advanced manufacturing engineering 24/7 to learn about the careers it offers and how its advanced technologies affect their daily lives.

In 2011, the SME Education Foundation initiated PRIME® (Partnership Response in Manufacturing Education) as a major national initiative to take a community-based approach to advanced manufacturing education and create strong partnerships between exemplary schools, businesses and organizations. Through its advanced manufacturing education program, SME is re-tooling and building the pipeline with technically skilled workers as business, industry and academia form partnerships and accelerate their collaborative efforts to provide funding, equipment, mentoring, teacher training and co-op programs for high school students to begin manufacturing products in the classroom. The manufacturing sector is on the upswing and public perception of manufacturing as a career is more positive as students see first-hand the kinds of things they are capable of making.
Since 2011, the following schools have been designated as PRIME® schools:

ALABAMA:  Calera High School provides an enrollment of approximately 900 students, grades 9-12, provides a pre-engineering program offers opportunities for student scholastic achievement with science, technology, engineering and math (STEM) curriculum.

CALIFORNIA:

Hawthorne High School, Los Angeles, CA – the School of Engineering and Manufacturing has 347 students and has a rigorous educational program built on the Project Lead the Way (PLTW) curriculum

Esperanza High School, Anaheim, California – a comprehensive four-year public high school serving an enrollment of 1808 students in the northeast part of Orange County.

Petaluma High School, Petaluma, CA – a public high school in which students can self-select a pathway leading to certification at graduation, leading to post-secondary opportunities, credit enhancement, or directly to the workforce.

ILLINOIS:   Wheeling High School, Wheeling, Il – is a public, culturally diverse, four-year comprehensive high school with a STEM providing college credit bearing courses and entry level career certifications including information technology, engineering, architecture and advanced manufacturing. It has a newly equipped fabrication, prototyping lab rivaling local manufacturing companies and a team of engineering students who are quickly becoming advanced manufacturing savvy. The lab includes a 3D printer for rapid prototyping, HAAS CNC lathes and mill, CNC Plasma Cutter, CNC training stations, robotic workstation, surface grinder and more.

“Our students graduate with more than a diploma in hand,” says Dr. Lazaro J. Lopez, principal, Wheeling High School. “Students have an opportunity to leave here with 14 college credits and be on their way to securing an associate degree in manufacturing technology as well as NIMS certification in two or three areas, plus all four MSSC safety certifications. Students who want to work after graduation will be able to meet the expectations of the hiring manufacturer.”

INDIANA: McKenzie Center for Innovation and Technology, Indianapolis, IN. The McKenzie Center for Innovation and Technology houses state-of-the art equipment, materials and curriculum. A high concentration of student population is involved with PLTW courses in pre-engineering and biomedical science. Students receive dual college credit and national certifications in their fields of study.

Walker Career Center, Indianapolis, IN offers 24 career and technical education programs equipped with state-of the-art technology. Each program offers excellent instruction and most programs lead to an industry certification or college dual credit which in most cases, is free to their students.

The Walker Center also provides Computer Integrated Manufacturing (CIM) using Chris and Jim’s CIM, a web resource that makes it possible for students, teachers and even industry pros to find solutions to problems they might encounter with this technology. This resource site, created by CIM educators Jim Hanson of Walker Career Center and Chris Hurd of Cazenovia High School in New York, started as a tool to help their students continue to learn outside of the classroom but developed into a knowledge, research and exploration instrument used by many industry professionals. Chris and Jim’s CIM is another way to help educate and train a new generation of engineers to deal with state-of-the-art technology in designing, manufacturing, maintaining, selecting, and procuring manufacturing engineering systems.

IOWA: Cedar Falls High School provides courses that satisfy elective requirements for World Studies, Personal Economics, Health, Practical Arts, and General Administrative. Because of a partnership with Hawkeye Community College, students may enroll in college-level courses taught during the regular school day. Upon successful completion of the course, students will earn both high school and college credit.

MASSACHUSETTS: Westfield Vocational Technical High School recognizes career and technical education as an integral part of the public school system. Westfield students are prepared for careers which are common in modern industry and offer an abundance of job opportunities upon graduation.

MICHIGAN: The Jackson Area Career Center provides its students with career and technical educational classes, industry certifications, and free college credit, and guidance counseling services. More than 38,000 students have experienced Career Center CTE opportunities and possibilities through hands-on and applied learning.

MISSOURI:  Summit Technology Academy, Kansas City – located on the campus of the Summit Technology Center in Lee’s Summit. It is an off-campus pre-professional learning opportunity for high school students seriously interested in the course technology-based courses of study. Professional IT certifications and dual college credit is offered through Metropolitan Community College, University of Central Missouri, Missouri University of Science and Technology, and the University of Missouri-Kansas City.

OHIO:

Centerville High School in Dayton provides a curriculum that includes vocational courses in the Performing Arts, Music, Preparatory College-Career, and the School of Possibilities offering an alternative educational pathway. It also offers 25 Advanced Placement tests in 18 courses in science, mathematics, history, government, language, economics, and psychology.

Kettering Fairmont High School is a public four-year comprehensive high school with a STEM (Science, Technology, Engineering and Math) based education. A majority of students move on to higher education or specialized training. Kettering is an industrial first-ring suburb of Dayton, Ohio that has a local manufacturing base and is in close proximity to Wright-Patterson Air Force Base. The curriculum supports these industries with PLTW manufacturing curriculum.

OKLAHOMA:   Francis Tuttle Technology Center in Oklahoma City encompasses six public school districts serving 11,780 students who may attend Francis Tuttle tuition-free while in high school. The Center works closely with business and education partners with specific focus on workforce needs of the marketplace with the delivery of on time, just-in-time, customized training.

WISCONSIN:  Lynde & Harry Bradley Technology and Trade School is the premier technology and trade school of Milwaukee and offers a broad range of scholastic options, including clear pathways for students into four-year universities, tech/trade education, and apprenticeships.

During the previous recession, the National Association of Manufacturers heard from its members that they were still having trouble attracting employees with the right mix of skills in certain job functions despite layoffs. To learn more, NAM and Deloitte & Touche conducted extensive quantitative and qualitative research across the U.S. They found that an estimated 80 percent of manufacturers reported a moderate-to-serious shortage of qualified job applicants during the recent recession, a problem growing increasingly urgent with the increase in global competition and retirement of Baby Boomers.

 

They also found that manufacturing has an outdated image, filled with stereotypes of assembly line jobs, that has kept young people from pursuing careers in it. The “Dream It. Do ItTM” campaign was created because these perceptions are out-of-step with manufacturing’s broad range of interesting and financially rewarding careers. Examples include an electrical engineer for a private jet manufacturer, a product developer for a candy manufacturing plant, or a designer at an MP3 manufacturing company.

NAM’s Manufacturing Institute/Center for Workforce Success received almost $500,000 in November 2004 from Elaine Chao, Secretary of Labor, for this campaign. Over a period of 36 months, the campaign created, tested, and disseminated a growing set of creative materials. These include radio advertising spots, billboard designs, newspaper and magazine ads, student and parent brochures, and a style-branding guide. The materials are ready to use and provide the national brand to local users.

The campaign has formed strong and committed coalitions with local civic, political, education, and business entities; launched a focused advertising campaign; created a world-class website on the array of highly paid manufacturing jobs; and formed local partnerships with community colleges, technical schools and universities for students pursuing manufacturing careers.

NAM’s “Dream It. Do It TM” Manufacturing Careers Campaign is currently operating in the following regions:

Phoenix, Arizona
Connecticut
Florida 

Will County, Illinois

Indiana
Southeast Indiana 

Kentucky

Western Michigan
West Central Minnesota
Kansas City, Missouri
Mississippi
Nevada
 

Chautauqua County, NY

Northeast Ohio

Pennsylvania Upstate South Carolina
The Tennessee Valley
North  and South Central Texas
Virginia
Southwest Virginia
Washington State 

Wisconsin

The SME and NAM programs described above will help expose our youth to the modern manufacturing environment and change the image of manufacturing to one that is “cool” and full of exciting career opportunities for our youth.

 

Innovative Programs Provide Career and Technical Education in High Schools

Tuesday, April 16th, 2013

According to a 2012 Pew Research Center analysis of census data, for the first time, a third of American 25- to 29-year-olds have earned at least a bachelor’s degree. That share has been slowly edging up from fewer than one-fifth of young adults in the early 1970s to 33 percent this year. What happens to the other two-thirds of young adults? In Germany, they typically hold an occupational certification by the age of 20, but in the United States, non-college grads are often left without marketable skills or qualifications.

In his State of the Union address, President Obama said, “Tonight, I’m announcing a new challenge to redesign America’s high schools so they better equip graduates for the demands of a high-tech economy. And we’ll reward schools that develop new partnerships with colleges and employers, and create classes that focus on science, technology, engineering and math — the skills today’s employers are looking for to fill the jobs that are there right now and will be there in the future.”

There are already a number of innovative high schools across the country that are pioneering a model for career and technical education that has little to do with the narrow vocational classes of yesteryear, like wood shop and auto shop. Instead, at Linked Learning schools in California, at the MET schools in Rhode Island, and at Tech Valley High outside Albany, high school students complete internships in real workplaces, exploring fields as diverse as baking, engineering, and biotechnology. Students have the opportunity to check out more than one profession so they can see how adults use their education in the workplace. This helps students stay motivated to earn a degree and introduces them to the behaviors and practices specific to the working world.

California is one of the states that put vocational training back into the curriculum at high schools and community colleges. During his terms as California’s governor from 2003-2010, Arnold Schwarzenegger identified workforce skills, referred to as Career Technical Education (CTE), as a priority for California. The State plan specifies learning goals in 58 career pathways organized around 15 industry sectors. The CTE is delivered primarily through K-12/adult education programs and community college programs and includes the following:

K-12/Adult Programs:

  • Elementary school awareness and middle school introductory CTE programs
  • High school CTE, offered through 1,165 high schools in single courses, in course sequences or through over 300 integrated “learning communities”
  • ROCPs offering career pathways and programs through 74 ROCPs
  • Adult education offered through 361 adult schools and over 1,000 sites
  • Apprenticeship offered through over 200 apprenticeship program and adult schools

Community College

  • Occupational programs offered at all 109 colleges, leading to certificates, associate degrees, and transfer to four-year universities
  • Noncredit instruction for short-term CTE programs offered by 58 colleges
  • Apprenticeship offering over 160 apprenticeship programs at 39 colleges
  • Middle College High Schools (13) and Early College High Schools (19)
  • Tech Prep programs delivered through 80 Tech Prep “consortia,” comprising 109 colleges and their feeder high schools

As a result, California developed “Linked Learning,” which is an approach that is transforming education for California students by integrating rigorous academics with career-based learning and real world workplace experiences. Linked Learning ignites high school students’ passions by creating meaningful learning experiences through career-oriented pathways in fields such as engineering, health care, performing arts, law, and more.

The Linked Learning pathway is defined as:  A multiyear, comprehensive high school program of integrated academic and career technical study that is organized around a broad theme, interest area, or industry sector. Pathways connect learning with students’ interests and career aspirations, preparing them for the full range of post-graduation options including two- and four-year colleges and universities, apprenticeships, formal employment training, and military service.

In 2012, sixty three districts and county offices of education in California committed to making Linked Learning a district-wide improvement strategy and participate in the state Linked Learning Pilot Program, authorized by Assembly Bill 790. The scale of the state Linked Learning Pilot Program will give many more students in more regions around the state access to Linked Learning. When the pilot is fully implemented, Linked Learning will be available to more than one third of the state’s high school students – that’s approximately 700,000 students.

Linked Learning can be implemented through various models such as the California Linked Learning District initiative, which includes nine districts that have already implemented the Linked Learning approach:

  • Antioch USD
  • Long Beach USD
  • Los Angeles USD, Local District 4
  • Montebello USD
  • Oakland USD
  • Pasadena USD
  • Porterville USD
  • Sacramento City USD
  • West Contra Costa USD

Additional models include California Partnership Academies, career academies, National Academy Foundation academies, charter schools, and small-themed schools to name just a few. Today in California, 500 California Partnership Academies are organized around one of the state’s California’s 15 major industry sectors, and another approximately 300 career academies are in operation. Regional Occupational Centers and Programs (ROCPs) play an important part in many of these academies. In many other high schools, ROCPs are experimenting with innovative approaches to integrate academic and technical education.

While my hometown of San Diego hasn’t implemented the Linked Learning approach, Clairemont High School has an Academy of Business & Technology (AOBT), which is a “school within a school” that focuses on business, computer, and communication skills. The three-year program provides college-prep core classes and business career-technical electives to provide students the technological, financial, and communicative skills necessary to succeed in a college and career environment.

The academy program is committed to providing students with an array of unique educational activities and opportunities that are not typically incorporated into general education courses such as: • Internships in the business field • Mentorships with community partners • Entrepreneurship training • Instruction in finance and economics • Online business simulations • Field trips to businesses and colleges • Guest speakers on various careers • Job interview & resume guidance • Computer skills in Microsoft applications • Public speaking preparation  • Project-based group assignment • Team-building and leadership exercises • Problem-based learning projects • Group simulations.

On a nationwide basis, the non-profit organization Project Lead The Way® (PLTW) has been working since 1997 to promote pre-engineering courses for middle and high school students. PLTW forms partnerships with public schools, higher education institutions, and the private sector to increase the quantity and quality of engineers and engineering technologists graduating from our educational system. The PLTW curriculum was first introduced to 12 New York State high schools in the 1997-98 school years. A year later, PLTW field-tested its four unit Middle School Program in three middle schools. Today, there are over 400,000 students enrolled in programs in all 50 states and the District of Columbia.

PLTW has developed innovative and mutually beneficial partnerships with more than 100 prestigious colleges and universities, called University Affiliates, to facilitate the delivery of the PLTW programs. They provide and coordinate activities such as professional development, college-level recognition, program quality initiatives, and statewide/regional support and communication.

PLTW has nearly 100 leading corporate sponsors, including 3M, BAE Systems, Boeing, Caterpillar, Chevron, Intel, Lockheed Martin, Northrop Grumman, Qualcomm, Rockwell Automation, Solar Turbines, and Sprint. Some of non-profit sponsors are the Kauffman Foundation and the Society of Manufacturing Engineers Education Foundation. Corporations and philanthropic organizations generously provide PLTW with:

  • capital resources which it allocates to schools so that they may deliver leading-edge STEM curriculum, technology, materials and equipment to students;
  • access to experienced and talented employees who assist teachers in PLTW classrooms.

Another PLTW program sponsored by the Society of Manufacturing Engineers Education Foundation and other organizations is the Gateway Academy, a one- or two-week day camp for 6th – 8th graders that is a project based, hands-on curriculum designed by PLTW to introduce middle school students to the fundamentals of science, technology, engineering and math (STEM) learning. The camp typically includes team-building exercises, individual and team projects, and utilizes the latest technology to solve problems. The camp is hosted by high schools or middle schools offering PLTW programs, such as Gateway To Technology (GTT) or Pathway To Engineering (PTE).

Campers work together in a fun, exciting environment using leading-edge technologies to sample such disciplines as robotics, aeronautics and eco-design. They brainstorm ideas, solve problems and build bridges, race cars and other working models.

Participation in a Gateway Academy prepares students for the middle school Gateway to Technology pre-engineering curriculum. The PLTW Middle School program is called Gateway To Technology, consisting of nine-week, stand-alone units, which can be implemented in grades six through eight, as determined by each school. The curriculum exposes students to a broad overview of the field of technology. The units are:

•           Design and Modeling

•           The Magic of Electrons

•           The Science of Technology

•           Automation and Robotics

•           Flight and Space

If all 50 states would establish career technical education in their high schools based on the successful PLTW curriculum, we could eliminate the skills shortage of manufacturing workers within the next five to six years and prepare the next generation of manufacturing and biotech workers to ensure that we have enough skilled workers for manufacturers to employ as more and more companies return manufacturing to America from outsourcing offshore and replace the “baby boomers” as they retire over the next 20 years.

How we can Solve the Skills Shortage and Attract the Next Generation of Manufacturing Workers

Tuesday, April 2nd, 2013

We lost 5.7 million manufacturing jobs between the year 2000 and 2010, and over 57,000 manufacturing companies went out of business. We have only gained about 500,000 manufacturing jobs since January 2010, so some ask why we have nearly 600,00 jobs going unfilled when the unemployment rate for the manufacturing industry jumped is still ranging from 6.4 percent in November 2012 to 7.2 percent in February 2013. The main reasons are:

  • Unemployed workers are mainly from industries that have been decimated by trade deficits with China and American manufacturers choosing to outsource manufacturing offshore.
  • Fewer young people choosing manufacturing as a career choice because of poor image
  • Attrition from retirement that is getting worse as baby boomers started to retire

First, a large percentage of the people who lost their jobs came out of industries that were decimated by Chinese product dumping and the offshoring of manufacturing – textiles, furniture, tires, sporting goods, and the garment industry, to name just a few.

Most of these industries were dominated by large manufacturers employing hundreds to thousands of workers in plants located in the northeast, Midwest, and south. These workers either worked on assembly lines or utilized specific skills suited to their industries. In some cases, a textile plant, furniture plant, or automotive plant was the only large employer in a town. When the plant closed, workers either had to take whatever other job they could find or relocate to another area. In most cases, these workers didn’t have the specific skills needed in high-tech manufacturing industries.

An added blow was the decimation of the automobile and auto parts industry during the Great Recession when North American auto production dropped from a high of 17 million vehicles per year down to below 10 million vehicles in 2008 before climbing back up to about 13 million in 2012.

Second, manufacturing’s tarnished image has led young people entering the workforce to choose other career paths. In an article titled, “What the shortage in skilled manufacturing workers means to a hungry industry” of the e-newsletter Smart Business, Kika Young, human resources director at Forest City Gear Co. Inc. of Rockford, IL, said “Most people in Gen Y out of high school don’t think of manufacturing as a career or as a good option. They don’t think of it as glamorous; they think of it as dark and dingy and dirty and aren’t interested in going into that.”

Emily Stover DeRocco, president of The Manufacturing Institute of Washington, D.C., said, “It’s absolutely true that the image and the definition of manufacturing in this country has not kept up with the industry.” She added, “Companies need to invest more in employee training and make workforce skills a top strategic priority. Our education system must also do a better job aligning education and training to the needs of employers and job seekers. In the face of a global recession and intense international competition, American manufacturers must differentiate themselves through innovation and a highly skilled workforce.”

Third, the attrition of skilled workers through retirement, death, and disability year after year is compounding the problem. Harry Moser, retired president of GF AgieCharmilles and founder of the Reshoring Initiative, estimates that “about 8 percent of the manufacturing workforce is lost each year due to retirement, promotion, career changes, disability, and mortality.” In the machining industry, this means a loss of “about 20,000 to 25,000 skilled machinists per year…In contrast, only about 8,000 per year receive sufficient machining training in high school, community college and apprentice programs to be considered good recruits.”

In 2011, the U.S. Bureau of Labor statistics estimated that 2.8 million, nearly a quarter of all U.S. manufacturing workers, are 55 or older. While manufacturing has led the United States out of the recession, the improvement has been a mixed blessing because as more skilled workers are needed, the supply is limited because baby boomers are retiring or getting close to retirement. What makes the situation worse is that there are not enough new ones to replace them because the subsequent generations were smaller and fewer chose manufacturing as a career.

The convergence of all of these factors has resulted in an insufficient number of workers trained for advanced manufacturing jobs. It is more of a skills gap in the specific skills needed by today’s manufacturers than a shortage of skilled workers. In the past 15 years, the manufacturing industry has evolved from needing low-skilled production-type assembly workers to being highly technology-infused.

The 2012 ManpowerGroup annual Talent Shortage Survey revealed that 49 percent of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations despite continued high unemployment. According to the more than 1,300 U.S. employers surveyed, the positions that

are most difficult to fill include Skilled Trades, Engineers and IT Staff, all of which have appeared on the U.S. list multiple times since the survey began in 2006.

Jonas Prising, ManpowerGroup president of the Americas, said, “This skills mismatch has major ramifications on employment and business success in the U.S and around the globe. Wise corporate leaders are doing something about it, and we increasingly see that they’re developing workforce strategies and partnerships with local educational institutions to train their next generation of workers.”

Training to Address Skills Shortage:

According to a 2011 U.S. Government Accountability Office study of fiscal year 2009, the federal government had 47 programs run by nine different agencies. The GAO noted that more information is needed to measure the true effectiveness of the programs. “Almost all of the 47 programs tracked multiple outcome measures related to employment and training, and the most frequently tracked outcome measure was ‘entered employment,’ “the agency stated. “ However, little is known about the effectiveness of employment and training programs because, since 2004, only five reported conducting an impact study, and about half of all the remaining programs have not had a performance review of any kind.”

Obviously, we could make government work better and save money in the process by consolidating some of these programs and giving some of the money to the states for programs that work best for their workers. However, it doesn’t necessarily mean programs can be combined. It might not make sense, for example, to combine the “Disabled Veterans’ Outreach Program” with the “Migrant and Seasonal Farmworkers Program,” or the “Native American Employment and Training Program” with the “National Guard Youth Challenge Program.” In addition, the programs are not equal in size or scope. The GAO reported that seven programs accounted for 75 percent of the $18 billion spent on job training, while two programs (“Wagner-Peyser funded Employment Service” and “Workforce Investment Act Adult”) served about 77 percent of all participants.

However, we don’t need to rely solely on government-funded training for manufacturing jobs. A great deal has already been done industry, trade and professional organizations, colleges, and universities to train and retrain today’s workers and prepare the next generation of manufacturing workers.

For example, the National Institute for Metalworking Skills (NIMS) was formed in 1995 by the metalworking trade associations to develop and maintain a globally competitive American workforce. NIMS sets skills standards for the industry, certifies individual skills against the standards, and accredits training programs that meet NIMS quality requirements. NIMS operates under rigorous and highly disciplined processes as the only developer of American National Standards for the nation’s metalworking industry accredited by the American National Standards Institute (ANSI).

NIMS has a stakeholder base of over 6,000 metalworking companies and major trade associations in the industry. The Association for Manufacturing Technology, the American Machine Tool Distributors’ Association, the National Tooling & Machining Association, the Precision Machine Products Association, the Precision Metalforming Association, and the Tooling and Manufacturing Association have invested over $7.5 million in private funds for the development of the NIMS standards and its credentials.  The associations also contribute annually to sustain NIMS operations and are committed to the upgrading and maintenance of the standards.

NIMS has developed skills standards in 24 operational areas covering the breadth of metalworking operations, and there are 52 distinct NIMS skill certifications. The Standards range from entry to a master level. All NIMS standards are industry-written and industry-validated, and are subject to regular, periodic reviews under the procedures accredited and audited by ANSI. NIMS certifies individual skills against the national standards and requires that the candidate meets both performance and theory requirements that are industry-designed and industry-piloted.
NIMS accredits training programs that meet its quality requirements. The NIMS accreditation requirements include an on-site audit and evaluation by a NIMS industry team that reviews and conducts on-site inspections of all aspects of the training programs, including administrative support, curriculum, plant, equipment and tooling, student and trainee progress, industry involvement, instructor qualifications and safety. Officials governing NIMS accredited programs report annually on progress and are subject to re-accreditation on a five-year cycle.

The Society of Manufacturing Engineers (SME), the world’s leading professional society advancing manufacturing knowledge, also provides the following professional certifications:  Manufacturing Technologist, Manufacturing Engineering, Engineering Manager, Lean Certification (Bronze, Silver, and Gold), and Six Sigma. SME’s Certified Manufacturing Technologist program is utilized as an outcome assessment by numerous colleges and universities with Manufacturing, Manufacturing Engineering or Engineering Technology programs.

In 2010, the Society of Manufacturing acquired Tooling University LLC (Tooling U) based in Cleveland, Ohio to provide online, onsite, and webinar training for manufacturing companies and educational institutions. With more than 400 unique titles, Tooling U offers a full range of content to train machine operators, welders, assemblers, inspectors, and maintenance professionals. These classes are delivered through a custom learning management system (LMS), which provides extensive tracking and reporting capabilities. The competencies tie the online curriculum to matching hands-on tasks that put the theory to practice.

The Fabricators and Manufacturers Association, International (FMA) champions the success of the metal processing, forming, and fabricating industry.  FMA educates the industry through the following programs:

FabCast – FMA’s webinar platform utilizes Internet connection and telephone to deliver live, interactive technical education programs directly to manufacturers on such topics as laser cutting, roll forming, metal stamping, etc. Companies can train their whole team at once, even from multiple locations. Companies can break up full days of instruction into modules and spread out over a period of time (i.e. two hours four days a week, four hours once a week for a month, etc.).

FMA also offers on-site, live training conducted at companies on their equipment as well as on-line training (e-Fab) that allows a company to get the training that they need, when they need it. E-Fab courses combine a full day’s worth of instruction by FMA’s leading subject matter experts with the flexibility of online delivery, available 24/7, 365 days a year.

FMA provides a Precision Sheet Metal Operator (PSMO) Certification – the metal fabricating industry’s only comprehensive exam designed to assess a candidate’s knowledge of fundamental precision sheet metal operations. Fabrication processes covered in the exam include shearing, sawing, press brake, turret punch press, laser cutting, and mechanical finishing.

Attracting the Next Generation of Manufacturing Workers:

If we want to attract today’s youth to manufacturing careers, we need to change their perceptions about what the manufacturing industry is like and show them what great career opportunities exist in the industry. We need to expose them to the variety of career opportunities in manufacturing and help them realize that manufacturing careers pay 25-50 percent higher than non-manufacturing jobs, so they will choose to be part of modern manufacturing.

We need to reacquaint youth with the process of designing and building products from an early age and provide them with the opportunities to learn in both traditional and non-traditional ways. Here are some suggestions:

Conduct manufacturing summer camps – In 2011, the Fabricators and Manufacturers Association, International (FMA) Nuts, Bolts and Thingamajigs Foundation (NBT) and the National Association for Community College Entrepreneurship (NACCE) partnered to launch a unique summer camp program called Gadget Camp, where teenagers learn how to build things from concept to creation. Attendees are required to design a product through computer-aided design (CAD) technology and oversee the design to completion. The initial summer camp will eventually develop into a national program with as many as 300 locations across the United States.

Restore shop classes to our high schools – The elimination of these courses from our school systems has inevitably had a negative impact on the way we view making a living with our hands. Project Lead The Way® (PLTW) has been working since 1997 to promote pre-engineering courses for middle and high school students. PLTW forms partnerships with public schools, higher education institutions, and the private sector to increase the quantity and quality of engineers and engineering technologists graduating from our educational system. The PLTW curriculum was first introduced to 12 New York State high schools in the 1997-98 school years, and today, the programs are offered in over 1,300 schools in 45 states and the District of Columbia.

Improve the image of manufacturing careers – The National Tooling and Machining Association (NTMA) is another trade association that has a program to encourage youth to consider manufacturing as a career. NTMA is the Founding Sponsor of an exciting educational program that provides unlimited career awareness experiences in advanced manufacturing technology for students from middle school through college age. The approach has three components: a robotics curriculum based on national standards, teacher training workshops, and competitive events where students showcase their custom-built machines and compete for top honors. NTMA has six active regional leagues in their National Robotics League, a competition of battling robots that generates huge excitement among high school students.

Establish Apprenticeship Programs – In 2011, NIMS launched a new Competency-based Apprenticeship System for the nation’s metalworking industry. Employers are able to customize training to meet their own needs while maintaining the national integrity of apprenticeship training. Developed in partnership with the United States Department of Labor, the new system is the result of two years of work. Over 300 companies participated in the deliberations and design. The new National Guideline Standards for NIMS Competency-based Apprenticeship have been approved by the Department of Labor. NIMS has trained Department of Labor apprenticeship staff at the national and state level in the new system.

Portray manufacturing careers as fun and exciting – the convergence of cloud computing, mobile apps, and gamification within the manufacturing sector is in its infancy. Gamification is the use of game thinking and game mechanics in a non-game context to capitalize on youth’s obsession with video games. The best example is Plantville, a new online gaming platform that simulates the experience of being a plant manager, introduced by Siemens Industry, Inc. in March 2011. Players are faced with the challenge of maintaining the operation of their plant while trying to improve the productivity, efficiency, sustainability and overall health of their facility.

The existing programs described and recommendations outlined in this article are a good start to ensure that we have enough skilled workers for manufacturers to employ as more and more companies return manufacturing to America from outsourcing offshore and replace the “baby boomers” as they retire over the next 20 years.

New Products and Education Highlighted at Las Vegas FABTECH Expo

Tuesday, November 27th, 2012

The annual FABTECH expo was held November 12-14 at the Las Vegas convention center. It is the largest metal forming, fabricating, welding and finishing event in North America and only comes to the west once every three to four years. The other rotating locations are Chicago, IL and Atlanta, GA.

FABTECH is co-sponsored by five industry-leading associations: the American Welding Society (AWS), the Fabricators & Manufacturers Association, International (FMA), the Society of Manufacturing Engineers (SME), the Precision Metalforming Association (PMA), and the Chemical Coaters Association International (CCAI).

The first day’s attendance was a record high of over 15,000, and show organizers reported that 25,903 attendees walked the more than 450,000 net square feet of floor space during the three-day show to see live equipment demonstrations, compare products side-by-side and find cost-saving solutions. Because of the Las Vegas location, many attendees probably came to have fun over the weekend and attended the show the first day. I visited the show on the second and third day so I missed the huge crowd of the first day. It was my first FABTECH show, and it was overwhelming in size and scope. I haven’t seen exhibitor displays as large since the heyday of the Los Angeles WESTEC show in the early 1990s.

I was curious to see if attendees were going to the show to browse or actually place orders. Judging by the number of “sold” signs on equipment and my interviews with exhibitors, attendees were placing orders and not just browsing. Exhibitors speculated that many were buying to take advantage of the “accelerated depreciation for the purchase of capital equipment” that will expire on December 31st, unless Congress extends the current tax rates (referred to as the Bush tax cuts).

The October issue of West Manufacturing News reported, “FABTECH’s annual expo comes as manufacturing continues to lead the American economy out of the recession…Offshored work is returning home and profits at manufacturing companies increased 25% in 2011.”

Out of the more than 1,100 manufacturers participating in the expo, 274 companies were displaying new products. There were 113 new products in the welding section alone, and the rest were displayed in the forming and fabricating, finishing, metal forming, and tube bending, pipe and wire forming sections.

I met the COO of Lincoln Electric, Christopher Mapes, while standing in line at Starbucks, and he arranged for me to have a demonstration of their new VRTEX® virtual reality arc welding training simulator. These computer based training systems are educational tools designed to supplement and enhance traditional welding training. They allow students to practice their welding technique in a simulated and immersive environment. The VRTEX® systems promote the efficient transfer of quality welding skills and body positioning to the welding booth while reducing material waste associated with traditional welding training. I actually got to put on the helmet and perform a virtual weld. I have watched welding in the shops I have represented over the years, but it was my first time to actually perform a virtual weld. I immediately saw how great the training system would be for training the next generation of workers in programs such as the Workshops for Warriors I wrote about in October.

The FABTECH educational conference held simultaneously with the three-day expo included an unprecedented number of sessions on such manufacturing topics as laser and water jet cutting, product finishing and coatings, forming and fabrication, lean, online and social marketing, metal stamping, tube and pipe ending, and welding. The educational sessions were available for half-day, all-day and a three-day program. The education programs and special events were packed with attendees.

There was at least one special event each day:  On day one, there was a workshop on “Lean Manufacturing for Managers” and a “State of the Industry:  Manufacturers’ Executive Outlook.” On day two, there were three special events:  “Post-Election Analysis:  How the Results Impact U. S. Manufacturing; the “American Jobs for American Heroes,” in which Steve Nowlan, President, Center for America (CFA), briefed attendees on the opportunity for manufacturers to hire military veterans for skilled manufacturing jobs. The American Jobs for America’s Heroes is an alliance of the National Guard, CFA, Corporate America Supports You (CASY) and the Military Spouse Corporate Career Network (MSCCN) to help 60,000 unemployed National Guard members, veterans and spouses find skilled jobs in the private sector. The final event was a presentation by Harry Moser, President of the Reshoring Initiative on “To Offshore or Reshore? How to Objectively Decide!” I attended the “Post Election Analysis” and “To Offshore or Reshore? special events.

According to the after-show press release, at the State of the Industry roundtable with manufacturing CEOs, the CEOs concurred that growth in manufacturing should continue for the next year; however, all said a stumbling block to growth is the lack of skilled workers in manufacturing. The CEOs emphasized that manufacturers need to be more aggressive in influencing parents of students, having students influence each other and have school be a more active voice in recruiting potential workers.

The Post-Election Analysis panel featured Washington insiders Paul Nathanson, Founding Partner, Policy Resolution Group, Omar Nashashibi, The Franklin Partnership LLP, and David Goch, Webster, Chamberlain & Bean, all of whom have long track records in representing manufacturing interests.

They discussed the so-called looming fiscal cliff, tax reform, and other issues that will impact manufacturers. Paul Nathanson said, “Manufacturers need certainty to plan and there are major challenges ahead because of tax increases with the expiration of current tax rates and new taxes under Obamacare.” He feels something will get done before end of year and doesn’t think that sequestration will go in effect.

Omar Nashashibi said, “The new Congress will look at tax reform. The expiration of current taxes and Obamacare taxes represents $5.4 trillion of tax increases. The President proposed 28% taxes for corporations, but that doesn’t affect 70% of businesses that are LLCs, LLPs, partnerships, or sole proprietorships.

David Goch said, “Congress will do what they have done in the past – a 6-9 month ‘punt.’ The continuing resolution for funding ends March 31st if the debt limit isn’t reached sooner.” He warned the audience not to be surprised if the “carbon tax” reappears. “A recent Brookings Institute report proposed a “carbon tax” that would result in $1.2 trillion revenue over 10 years. It would make economists happy as it encourages investment vs. consumption. It would make Republicans happy because there would be no new taxes, and it would make environmentalists happy.”

They all believe that Congress will reach a deal to at least move the deadline for a debt deal before the end of the year. All agreed that the manufacturing sector has gained influence in Washington over the past two years and encouraged manufacturers to get involved in advocacy efforts for the industry via their trade associations.

While I am an authorized speaker for the Reshoring Initiative, I attended Harry Moser’s presentation on Tuesday afternoon to see if he had any new data that I could add to my own presentation. I appreciated being reminded that W. Edwards Deming’s “4th Key Principle for Management,” in Out of the Crisis, was:  “End the practice of awarding business on the basis of price tag. Instead, minimize total cost.” If companies had been practicing this principle for the past 20 years, we would have had far less manufacturing sourced offshore.

Moser’s Total Cost of Ownership (TCO) calculator enables companies to calculate the cost of all of the variables, including the hidden costs and risk factors, of doing business offshore.  Moser stated, “Manufacturers have to look at the total costs of offshoring to reliance that the savings gained might not e as significant as they think…Once you factor in tariffs, shipping costs, increase inventor because of delivery delays, quality control and communication issues, it’s a financial win to bring certain types of manufacturing back to North America.”

Some of the new data included in his presentation was:

  • 61% of larger companies surveyed “are considering bringing manufacturing back to the U.S.” (MIT forum for Supply Chain Innovation 1st Qtr. 2012)
  • 40% of contract manufacturers have done reshoring work  this year (MFG.com 4/12)
  • Percentage of U.S. consumers who view products Made in America very favorably: 78%  (2012) up from 58% (2010) (AAM June 28-July 2, 2012)
  • 76% are more likely to buy U.S. product
  • 57%  are less likely to buy Chinese product  (Perception Research Services Intl. survey 7/12, 1400 consumers)

According to the Reshoring library of case studies, the top four industries that have reshored are:

  • Electronic equipment, appliances & components
  • Transportation equipment
  • Machinery
  • Furniture

The main reasons why companies are reshoring are:

  • Wage and currency change
  • Quality, Warranty, Rework
  • Delivery
  • Travel Cost/Time
  • Inventory

Moser believes that just by using the TCO calculator, 25% of manufacturing offshored could return to America, representing about 300,000 jobs. In conclusion, Moser recommends:

  1. Keep existing domestic sources
  2. Shift outsourcing back to U. S.
  3. Repurpose own offshore to serve the offshore market and incrementally invest domestically to serve domestic market.
  4. Shut own offshore facility and build new domestic facility.

In the after show press release, John Catalano, FABTECH show co-manager, said, “We’ve received great feedback from attendees and exhibitors. Attendees were impressed with the size and scope of the show and the vast array of new products and technologies on display. Exhibitors were enthusiastic and report that sales activity was brisk and leads were plentiful.”

Mark Hoper, FABTECH show co-manager, said, “If you can take the pulse of the economy by what’s happening in manufacturing, then you have to be optimistic that we are headed for economic growth, said. A constant theme I heard both on the show floor and at the seminars was that, while challenges and uncertainties remain, most manufacturers believe that their businesses are headed for continued growth in 2013.”

Mark your calendar to attend FABTECH 2013, which will be held on November 18-21 at McCormick Place in Chicago, IL.

 

Workshops for Warriors Prepares Vets for Skilled Manufacturing Jobs

Tuesday, October 16th, 2012

While there are over 12 million people unemployed, there are hundreds of thousands of manufacturing jobs going unfilled due to the lack of people with the right skills to fill those jobs. Much of the demand for skilled workers arises because the automated factories of today demand workers who can operate, program and maintain the new computerized equipment.

On the other side of the equation, we have thousands of young men and women who are ending their  military service and having great difficulty finding jobs because there is a mismatch in the skills they acquired in the military and the skill needs to find a civilian job, particularly in the manufacturing industry. Transitioning from military service to civilian life is challenging in the best of times, but has been even tougher in the current economy. For the estimated two million veterans who served a tour — or multiple tours — of duty in the wars in Iraq and Afghanistan, there are even more hurdles than usual. The jobless rate amongst these veterans was more than 12 percent in 2011, well above the national average rate of the general population. It was even worse for veterans between 18 and 34 years old; their jobless rate neared 30 percent in 2011. In California, nearly one in four veterans ages 18-24 were unemployed in 2009, almost double the unemployment rate for the civilian population.

Other factors that come into play include medical advances that are resulting in greater survivability on the battlefield with more “Wounded Warriors” (severely injured service members) returning home.

On October 5th, I visited the Workshops for Warriors facility in San Diego during their Manufacturing Day Facility Tour and met retired naval officer Hernán Luis y Prado, founder and president of Workshops for Warriors (WFW), a Board-governed 501 (c) 3 nonprofit organization that provides free vocational training to veterans of the US Armed Services. WFW assists the transition of veterans and injured veterans into civilian life through mentorship, training, and education. Their mission is to certify and place veterans of the US Armed Services into manufacturing careers. The main objective of WFW is to enable veterans to move from economic insolvency into self-sufficiency by learning necessary job-skills and earning a steady income.

In a subsequent interview, I asked Hernán about how he started his program and was astonished to find out that he actually started helping his fellow service members when he got back from his tour of duty in Iraq in 2003. He was tired of seeing his friends lose everything ? their homes, spouse, and family ? after getting out of the service and experiencing financial from not being able to make the transition.

While he was stationed in the Washington D.C. area, he opened his house, garage and back yard to friends so they could come over during their medical rehabilitations and work with his metal fabrication and woodworking tools. He continued to do this as he moved to new stations in Newport, Rhode Island, Virginia, and Mississippi. He bought more and more equipment until his garage was filled. When he was stationed in Mississippi in 2008, he and his wife realized there was a great need for formal training in manufacturing skills, and they determined to do what they could to fill this need.

Hernán said, “We are a military family. And we will do whatever it takes to get veterans who have the desire to work, work. We are going to create America’s manufacturing infrastructure right here in San Diego. Every couple of weeks I go to either the Veteran’s Center near Balboa Park or Camp Pendleton to speak to the Wounded Warriors. I’ll get in front of a group of 200 to 400 Wounded Warriors and ask them how many have a job when they separate from the service. Up to now, I’ve only had one show of hands.”

After learning that one out of seven members exit the military in San Diego, he was able to get stationed in San Diego, and  he rented one storage unit, two, and then three, filling them with more and more equipment. Over the years, he and his wife financed all of this on their own by selling two homes, a car, and a motorcycle.

In February 2011, they rented a 4,500 sq. ft. building, but soon ran out of space and moved to a building twice the size in October 2011. In November 2011, Goodrich Aerostructures, in Chula Vista, California, donated $25,000 and a trailer in which their CAD/CAM training is conducted (powered by solar panels on the roof.) In addition, Goodrich Aerostructures business has donated nearly $1 million in equipment and materials to help WFW build out its class offerings.

When he left active duty in February 2012, he and his wife decided to formalize and structure a true training program to expand the scope of the impact they sought. Workshops for Warriors now has certified instructors teaching welding and machining to more than a dozen veterans in each 12-week course and offers training in CAD/CAM (Computer Aided Design/Computer Aided Manufacturing). The courses will expand to 16 weeks when they get their NIMS certification in welding and MasterCAM. A combination of vocational training and real-world job experience empowers veterans, increases their career options, their confidence and self-respect.

This hands-on training as well as classroom education ranges from hobby-level skills and access to common tools to fabricating commercially viable products on state-of the art machining systems. The program provides classroom experience, practical training, paths towards vocational certification, work-experience, and mentorship programs in order to assure long-term independence and integration into the workforce. Instruction is offered by skilled veterans, active-duty service-members, and industry experts.

Workshops for Warriors offers assistance to graduates of their program and previously certified veterans and their entrepreneurial endeavors in the following ways:

  • Job placement
  • Work experience,
  • Equipment
  • Tools
  • Metal stock

In order to provide actual work experience for veterans and be self-sustaining, Workshops for Warriors frequently undertakes projects to help disabled and homeless veterans, the community, and local businesses. The most recent projects include:

  • Fabricating handicapped railings
  • Fabricating handicap-accessible ramps
  • Fabricating metal cylinder pallets
  • Fabricating new doors for a local restaurant

The students also make products for sale to raise money for the program. These products have been designed and patented by Hernán Luis y Prado. One is a set of leveler plates used to level machines on the shop floor, and the other is a machined skate used for moving machines and other heavy equipment around in a shop. Another product is a cofferdam designed specifically for use by the Navy to plug up battle damage in a ship hull until a ship can get to port to be repaired.

On May 24th, Hernán Luis y Prado was one of the 11 veterans honored as the Champions of Change by the White House Office of Public Engagement for the week of May 21st. The individuals honored that week had shown continued support for efforts to end veterans’ homelessness, boost veterans’ employment, treat problems with substance abuse, and develop treatment programs for those dealing with PTSD. In early 2011, the White House created the Champions of Change program to recognize ordinary Americans across the country that are doing extraordinary work in their communities.

On July 5, 2012, Goodrich Foundation announced that it awarded Workshop for Warriors (WFW) $100,000 to support its program that provides job training and skill certification to U.S. veterans at no cost to students.

“One area of our giving focus at Goodrich is to honor the men and women who serve their country in the armed forces,” said Marc Duvall, president of Goodrich’s Aerostructures business. “Enabling Workshops for Warriors to provide much-needed job training to veterans one of the best ways that we as a company can tell our veterans, ‘Thank you for your service.’” Hernán Luis y Prado said, “America is hungry for manufacturing employees; there are more than two million unfilled manufacturing jobs in the U.S. right now, Hiring our graduates is a win-win for this country and the people who served it. We want to be a major driver for retraining the world’s greatest fighting force into the world’s most modern manufacturing force.” The Goodrich Foundation grant will be used to hire additional instructors in order to increase the number of graduates from Workshops for Warriors.

The Society of Manufacturing Engineers also donated $25,000, recently provided another $5,000 towards getting NIMS certification for their welding training, and connected WFW to the Gene Haas Foundation. On September 11, 2012, the Gene Haas Foundation, formed in 1999 by SHR co-owner Gene Haas, has announced a grant of $50,000 to Workshops for Warriors.

In addition to the grant, Haas Automation has also entrusted the program with four state-of-the-art Haas-CNC machines and made a donation of eight training simulators with a value of $444,000 to WFW.

To help get national exposure for Workshops for Warriors, the logo for Workshops for Warriors was featured on the Stewart-Haas Racing car No. 39 driven by Ryan Newman at the GEICO 400 NASCAR® race that took place at Chicagoland Speedway on Sept. 16, 2012. Mr. Newman said that while his goal is to be the best of the rest, “his No. 39 Chevrolet carries a special paint scheme this weekend that recognizes an organization whose goal is to assist veterans in job training and helps them create the best post-military-service life possible. It’s called Workshops for Warriors and it was founded in San Diego, Calif., by U.S. Navy veteran Hernán Luis y Prado, who recognized and acted upon the need to help veterans find jobs after leaving military service.”

To date, the list of companies and organizations that have donated equipment, materials, and supplies not mentioned already includes, but is not limited to, Betenbender Manufacturing, Inc., Industrial Metal Supplies, MasterCAM, Microsoft, R-K Press Brake Dies, Inc., Sandvik, Scotchman, SolidWorks, and Torchmate. All we hear about in the news media is that corporations are only interested in maximizing profits and here we see evidence of them being generous to a fault to help a veteran realize his dream of helping other veterans.

Since October 2011, Workshops for Warriors has served 109 veterans, of which 57 veterans have graduated from the program for manufacturing jobs like welding and fabricating. The organization currently has a 100 percent job placement rate for its students. These veterans have earned 129 certificates (multiple certificates are available to each veteran.) The cost of tuition and all necessary classroom materials is free.

Because San Diego is a Navy/Marine region, the majority of the veterans that have applied to the program have been Marines (48 percent) and Navy (26 percent.). One percent served in the United States Air Force, and 13 percent were from other services such as National Guard and Coast Guard. Nearly all, 98 percent were enlisted men.

WFW welcomes companies interested in supporting our service members and their families and is looking forward to partnering with industry leaders, companies, and local businesses in order to provide training and employment opportunities for our veterans. If you would like to give back to our veterans, you can help by donating money or equipment to WFW. WFW is especially interested in fabrication, welding, and industrial companies that would like to assist in furnishing equipment, training, expertise, lessons learned, or supplies.

Workshops for Warriors has confidence that the young men and women exiting military service, once given the proper training and experience, will be able to re-integrate seamlessly into the civilian workforce.  Your support will help WFW facilitate access to good jobs for these Americans who have served their country and help them easily transition their commercially viable work experience to the manufacturing industry.

What’s Really Wrong with Corporate America?

Tuesday, June 19th, 2012

A common refrain is that the purpose of a business is to maximize profits.  It’s obvious that a company has to make a profit to stay in business, grow, and prosper, but I don’t think this should be the main purpose of a company.  Most entrepreneurs have some kind of “vision” or bigger reason for starting a company ? whether it’s to produce a new product that will benefit others or to provide a service they feel they can provide better than others.

What’s wrong with companies today, especially publicly trade corporations, is that they have lost their “soul” ? their vision or bigger reason for being a company.  They have become too focused on the “bottom line” of maximizing profits and forgotten the real reason the company was founded.  Our history as a country is filled with men and women of vision who changed the world by the products or services they invented or provided ? Thomas Edison, Henry Ford, George Westinghouse, and Aaron Montgomery Ward.

Today, you need to be able to provide or add value to have a place in the global supply chain of goods and services.  If you don’t provide or add value, you won’t be able to stay in business in the long run.  Providing or adding the maximum value possible is the goal behind all of the steps and tools used to become a “Lean Six Sigma” company whether you are a manufacturer of a service provider.   You focus on the customer by removing wasted and non-value added steps to become “lean” and reduce variation and improve quality to achieve the “Six Sigma” level.

However, this renewed focus on the customer by becoming a “Lean Six Sigma” enterprise won’t restore the soul of a company.  To do this, you need to create or revive the concept of “for the sake of others;” that is, serving others by what you do or make.  This is the main concept presented in Dr. Tony Baron’s book, The Art of Servant Leadership.  This book shows you how to design or redesign your organization for the sake of others and is “a guidebook on how a private or public company can achieve its true purpose in the world.”  The book has a lofty purpose:  “To equip, inspire, and encourage those we influence in order to make a profound positive difference in the world.

In a 1970 Times magazine article, the economist Milton Friedman argued that businesses’ sole purpose is to generate profit for shareholders, as long as it is doing so legally and ethically. In contrast, Dr. Baron believes that the “sole goal of a business is to exist for the sake of others.”

The book provides “a case study of the principles and practices Art Barter used as a servant leader to reform Datron and transform lives inside and outside the company.”  Datron World Communications, Inc. (DWC) is a privately owned company located in Vista, California. For over 40 years, Datron has provided tactical military and public safety radio equipment to a diverse worldwide customer base doing business in over 80 countries through an international sales representative network and regional support centers.

Part 1, “The Need for a New Kind of Leader,” discusses leadership and the common misguided use of “applied power” vs. “true power” in the first chapter.  Chapter 2 examines a leader’s epiphany or defining moments that transforms him/her into a “servant leader.”  In Art Barter’s life, his father’s example, his work at Disney Company as a young man, and the teachings of Ken Blanchard and John Maxwell led to his being ready to become a “servant leader.” with the guidance of Dr. Baron.

In chapter 3, we learn that a leader often is best revealed by adversity and what was the adversity that contributed to the transformation of Art Barter and Datron.  Mr. Barter had started at Datron in 1997 as Chief Financial Officer, assumed the position of General Manager after Titan Corporation bought Datron in 2001, and purchased Datron in 2004 during the depths of  adversity.

Chapter 4 considers the fact that most corruption and disruption in corporations results from leaders’ failure to lead themselves and what are the seven essential elements of leading yourself before leading others.

At the end of each chapter, there are Table Talk” questions you can ask yourself and others to use the book as a guide to help you transform yourself or your company.  For example, after chapter 1, some of the questions are:  “What is your organization’s story?  Who are your leadership role models?   How did they shape your beliefs about leadership?”

Part 2 provides “The Formula for Success:  Living for the Sake of Others,” beginning with how to create a servant leadership culture in a company or organization in chapter 5.  Dr. Baron’s definition of corporate culture “is a way of life cultivated over time through shared experiences, values, and behaviors.”  He states that every corporation must share the following at a minimum in order to sustain a healthy environment:  shared beliefs, shared experience, and shared expressions; that is, “a verbal commitment to do what they know they can do.”

In chapter 6, “Cultivating a Servant Leadership Culture,” Dr. Baron writes that the four components necessary for transformation within an organization are:

  • Cultural Architect – a person with the highest level of positional, power within the corporate circle of influence
  • Commitment level – a personal commitment of belief, behavior, values and vocational activities that align with servant leadership by the cultural architect
  • Climate control – creating an atmosphere of balance with the right people, opportunities and resources
  • Culture formation – based on new experiences repeated and reinforced through modeling, teaching, affirming, and rewarding to transform people and the business

Dr. Baron writes, “Because most corporations have taught that profitability is the sole purpose of the organization, the workforce has lost its faith in business and in people.  They have lost the confidence that leaders have their best interests in mind when considering corporate decisions that affect the bottom line.  They have lost trust.  I don’t blame them. Over the last twenty years in various boardrooms around the country, I have seen executives choose to receive their year-end bonuses over keeping employees on the payroll.”

Teaching servant leadership progresses through four stages:

  1. Instruct-  solid instruction on the principles of servant leadership
  2. Invest – use some of the principles with varying degrees of success
  3. Influence – high discussion and consensus building
  4. Incarnate – the servant leader is building other servant leaders

Chapter 7 considers “Vision, Values and Virtues.”  Dr. Baron writes, “In corporate language, vision describes the vivid mental image created by a leader so that people will have the experience of truly seeing into the future.”  The vision statement of Datron states the company’s purpose “a self-sustaining, profitable communications company which positively impacts the lives of others today and in the future.”   Dr. Baron laments that so many Fortune 500 companies don’t consider that “their primary mission is to exist for the sake of others” outside of their shareholder family.  He believes that “the stakeholders for every company are our local, national, and global community.”

The book concludes with the chapter on “Extending the Servant Leadership Culture to the Community” describing how Art Barter, his wife, and the employees at Datron have worked “for the sake of others.   Shortly after acquiring Datron, Art Barter and his wife set up a charitable fund with a donation of $600,000.  Datron employees can submit a request for donations to a charity of their choice.  From 2004 – 2010, over $2.5 million dollars was contributed to causes as diverse as the Boys and Girls Club, an orphanage in Kenya, the Special Olympics, Breast Cancer Research, AIDS research, and women’s shelters.  Datron also founded the Servant Leadership Institute, headed, by Dr. Tony Baron, whose mission is “to create servant leaders who will transform organizations.

Datron has been able to make these contributions because of its financial success, increasing revenue from $10 million in 2004 to $200 million in 2010, while being organically funded internally and debt free.  New products introduced include the Scout Air Reconnaissance System unmanned vehicle designed to capture and transmit high quality video and images in the field and the PRC7700H variant of its high frequency software-defined radio.

Datron has been my customer for over 25 years, and a long-time employee, Mark Satttel, said, “although the transformation was difficult at times, servant leadership is gaining at Datron.”  A new employee recently told me that working at Datron is different than working at any other company ? “it works as if the pyramid is upside down, with the president at the bottom.  Everyone keeps asking me “what can I do to help you.’”

Every American has the choice of using your talent and experience for the sake of others by becoming a servant leader. Doing this would make American great again and make the world a better place.  What’s your choice?

“What does the economy have to do with national security?”

Tuesday, March 20th, 2012

Most people in the United States would define national security as military readiness, homeland defense, and generally protecting American interests at home and abroad.  They don’t recognize that the economy has an effect on our national security.  This is the main purpose of the book “Economic Security:  Neglected Dimension of National Security?” edited by Dr. Sheila Ronis for the Center for Strategic Conferencing, Institute for National Strategic Studies and published by the National Defense University Press in the fall of  2011.

Other questions she considered are:  “But how does the United States remain strong? What does that mean in a world of globalization? How do we even define what national security is in such a complex and interdependent world?  Can we survive, let alone remain a superpower, if we no longer control any means of production?  If we remain a major debtor nation?  If we continue our dependence on unstable countries for our energy supplies?  If we invest insufficient amounts of our resources in research and development, science and technology?  Or if we perceive the training and education of people as a cost as opposed to an investment?”

This report was the result of a conference held on August 24–25, 2010, by the National Defense University.  The conference explored the economic element of national power.  Over two days, several keynote speakers and participants in six panel discussions explored the complexity of this subject and examined the major elements that define the economic component of national security.

The panels and keynote presentations looked at the economic element of national power from different system views, including the role of debt, the government, industrial capability, energy, science, technology, and human capital—create a systemic view of what could be done to improve an understanding of the economic element of national power. Selected papers from the conference that represent these views comprise this volume, edited by Dr. Sheila Ronis, Director of the Master of Business Administration/Master of Management Programs at Walsh College and President of The University Group, Inc., a management consulting firm and think tank specializing in strategic management, visioning, national security, and public policy.  Dr. Ronis has chaired the Vision Working Group of the Project on National Security Reform (PNSR) in Washington, DC, which has been tasked by Congress to rewrite the National Security Act of 1947. As a Distinguished Fellow at PNSR, Dr. Ronis is responsible for the plan and processes to develop the Center for Strategic Analysis and Assessment, to provide the mechanism to conduct foresight studies and the development of the grand strategies that would follow—the kind of studies that would look at an entire system, such as the economy and its relationship to national security.

Dr. Ronis begins with a definition of national security that “can include anything that adds to the strength of the Nation,” such as “the strength of our nation’s infrastructure, our strong societal and moral codes, the rule of law, stable government, social, political, and economic institutions, and leadership.”  It also includes “our nation’s schools and educational programs to ensure a knowledgeable citizenry and lifelong learning—a must for a democracy.”  Then, it also “requires investments in science, engineering, research and development, and technological leadership. We cannot be strong without a viable way to power our cities, feed ourselves, and move from one place to another. Most of all, a strong economy is an essential ingredient of a global superpower.”  Without a strong market-based economy we would quickly lose our superpower status.  We need to have a strong base of globally competitive products and services that produce jobs. The “economy must include sound government policies to promote responsible choices and reduce our debt, and grand strategies for energy and environmental sustainability, science and technology leadership (at least in some areas), human capital capabilities, manufacturing, and the industrial base.”   “And…National security goes to the very core of how we define who we are as a people and a free society. It concerns how we view our world responsibilities.”

Dr. Ronis states that there can be no question of the need to include the economic viability of our nation as a major element of national security because “without capital, there is no business; without business, there is no profit; without profit, there are no jobs.  And without jobs, there are no taxes, and there is no military capability.  The viability of a nation’s industrial infrastructure, which provides jobs for its people, creates and distributes wealth, and leverages profits, is essential. Without jobs, the quality of peoples’ lives deteriorates to a point where society itself can disintegrate.”

Chapter one is a transcript of the comments made by opening keynote speaker David Walker, U. S. Comptroller General and head of the Government Accountability Office (GAO) from 1998 to 2008, and  Founder and CEO of the Comeback America Initiative.  When he started at the GAO, it didn’t have “a strategic, integrated, forward-looking, and outcome-based strategic plan.”  They put such a plan in place at GAO during his tenure, and he said, “It is the closest thing that exists to a strategic plan for the Federal Government, but the GAO is in the legislative branch. So we need one for the executive branch. It needs to be led by the OMB (Office of Management and Budget), and hopefully, eventually it will be.”

He stated, “Things like savings, critical infrastructure, investments in basic research, educational outcomes, and healthcare outcomes are key leading indicators, and in all of these areas, we are below average for an industrialized nation.”  He contends that if the economic element of national power is neglected and misunderstood, nothing will be more dangerous to the Nation than the national debt and its unintended consequences for generations to come.  Last year government represented 25 percent of the economy, above the recent average of 21 percent. “But if we do not reform our existing entitlement programs and other aspects of government, it will represent about 40 percent of the economy by 2040, and that does not count state and local governments.”

He stated that the composition of the budget has changed dramatically in the last four decades.  “Forty years ago, it was dominated by defense at 42 percent.  Today, it is dominated by social insurance programs, which grow faster than inflation and grow faster than the economy even when the economy is growing. Forty years ago, when Congress came to town, they got to decide how 62 percent of the budget would be spent, of which today defense is about half of the discretionary budget.  Now they decide how about 38 percent gets spent, and if we continue on our status quo, do nothing, let-it-ride policy, it will go down to 18 percent by 2040.  This obviously is an imprudent and unsustainable course.”  He points out that if you count our unfunded Social Security and Medicare debt, our total debt is $62 trillion, not the $14 trillion we hear about.  He states that if the total debt is taken into consideration, we are worse off than Spain,    and only three years away from becoming like Greece.  His arguments are alarming and are critical for policymakers and every citizen to understand.   In conclusion, he provides a common-sense approach to making the tough choices and changes we need to make before it’s too late to get our financial house in order.

In chapter two, John Morton traces the historical roots of the economy and its role in enabling the superpower status of the Nation.  Mr. Morton is a Distinguished Fellow and the Homeland Security Lead for the Project on National Security Reform. He is also the Strategic Advisor to DomesticPreparedness.com and a consultant to Gryphon Technologies. He states, “Today, America sustains that position primarily through two elements of its national power: its peerless military and its dollar currency, upon which the international monetary and economic system is largely based. A third element initially enabled that hegemony in the 1940s: the national economy—that is, the Nation’s industrial might. Much of that element is no longer present today.”  He presents a brilliant analysis of how American industry was the foundation of America’s becoming a superpower from the Civil War to the present day and how the alliance of government, science, industry, academe, and the military forged the national security establishment, later called the defense industrial base.  He proposes that the United States needs an economic grand strategy in order to continue America’s role in the world, which is based on its military and economic prowess and capability.

In chapter three, Keith Cooley explains his approach to an energy plan, which includes a grand strategy that, if enacted, will support the Nation’s future.  Mr. Cooley is Chief Executive Officer (CEO) of the advisory firm Principia, LLC.  He previously was President and CEO of NextEnergy, an accelerator for alternative energy businesses and technologies. He paraphrases the International Energy Association definition of energy security as simply “the assurance of the uninterrupted supply of energy at an affordable price, while respecting environmental concerns.” His chapter addresses the notion of energy security as national security from four points of view that are, in his opinion, strategic priorities:

  • Priority 1: creating strong civic, business, and political leadership to quickly implement needed changes that assure energy and national security for this country.
  • Priority 2: developing and sustaining an alternative energy capability
  • Priority 3: migrating to alternative (sometimes called “clean”) energy sources
  • Priority 4: widespread increased dependence on domestic energy efficiency

He states, that “no 21st-century economy can be secured without a steady supply of energy. Without adequate energy to power contemporary civilization, there is no security at all.”  He concludes by urging “action on energy security issues at the highest levels of government, industry, and civic engagement. We have many examples to draw lessons from both here and abroad that can inform our actions. But we must act; we must engage. It is the only path available for our survival.”

In chapter four, Louis Infante offers his approach to energy security.  Mr. Infante is the Executive Director, Government and Military, for Ricardo, Inc., an independent automotive engineering consulting company, where he is responsible for strategy development and enactment in the military and government markets.  He advocates a National Energy Security Initiative administered by the Department of Energy (DOE) and joined by every government department with responsibilities that will be affected by energy—in essence, practically all departments.”  He describes a specific model that the U. S. could use to manage the complexities of its entire energy system. “This initiative would include mechanisms to improve the research and development policymaking decisions and strategies to make them real.”  He recommends that “U.S. leadership must overcome barriers to establishment of a national policy on energy that prescribes an endgame and the plan to achieve it.”  He concludes that “the National Energy Security Initiative will provide the coordinating efforts in planning and technology R&D that can assure success in the redevelopment of the U.S. energy system. And it can start within DOD as a first application of success.”

In chapter five, Myra Howze Shiplett, Wendy Russell, Anne M. Khademian, and Lenora Peters Gant address the complex set of issues of whether a nation can be an economic or military superpower without a plan to ensure it has people with the right knowledge and capabilities throughout its society.  They point out, “In 2010, America was “ranked 12th in the number of 24- to 35-year-olds with college degrees . . . among 36 developed nations” compared to “sixth in post-secondary educational attainment in the world among 25- to 60-year-olds.” Also, a major problem is that “Nationwide, only about 70 percent of students earn their high school diplomas” with lower rates for minority students ? “only 57.8 percent of Hispanic, 53.4 percent of African American, and 49.3 percent of American Indian and Alaska Native students.”  They discuss the five steps needed for the “Architecture of the High School Educational Future” and a new kind of graduate education that will produce “practitioners/scholars” with the skill sets needed for public service.  They conclude that “A vibrant, growing economy that provides jobs for America’s citizens is an essential component of our national security. A critical success factor for such an economy is a well-educated workforce, equipped to deal with the complexities of the 21st century…The security of our nation demands this commitment.”

In chapter six, Carmen Medina explores the many issues that surround what it means to have innovation as a major element of a nation’s economy.  Carmen Medina retired from the Central Intelligence Agency (CIA) in February 2010 after over 30 years of service. Her last assignment was as Director of the Center for the Study of Intelligence (CSI), where she developed and managed CIA’s first agency-wide Lessons Learned Program. First, she explores some definitions of innovation: “technology-based that leads to new industries”, as opposed to “social innovation, which refers to changes in the way people behave,” as well as agricultural innovation, “defined as the application of knowledge of all types to achieve desired social and economic outcomes.”  She states that “The capacity for innovation has been the primary catalyst of U.S. economic growth. Indeed, capitalism essentially is built on innovation and the concept of creative destruction. Going forward, innovation will be even more critical to U.S. economic prosperity.”

She identifies a problem, stating “There is, however, no doubt that the U.S. capacity for innovation has declined in relative and absolute terms over the last 20 years or so.  Our standing has consistently declined.”  In addition, “the emergence of the BRIC economies—those of Brazil, Russia, India, and China—will fundamentally alter the world economic map by 2020.”  The conclusion of this chapter is that “It is probably impossible for the United States to have a robust economy and remain a superpower if its companies lose their ability to be innovative.

Very often, important White Papers, reports, and books are ignored by the mass news media, but this is one book that every elected official from the president down to local legislators should read.  The current situation is alarming, and we have a limited amount of time to address these issues if we want to stop our slide into becoming a third-world nation.  Manufacturing, innovation, energy security, and an educated citizenry are necessary to maintain freedom as a democratic republic.   As the report concludes, “To be successful in addressing a complex system, we need to integrate all major elements of national power: diplomatic, informational, military, economic, and so on… The entire world expects the United States to remain a leader. We cannot do this unless we are strong. And we cannot be strong unless we plan for and shape our future as a Nation with a sound economy.”