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How Some Manufacturers are Successful in Competing Globally

Tuesday, December 4th, 2012

While attending the FABTECH Expo in Las Vegas last month, I interviewed several companies that all or the majority of their manufacturing in the U. S. to find out what they are doing to successfully compete in the global marketplace.

The first company was Laserstar Technologies, located Riverside, RI, and I interviewed Peter Tkocz, Regional Sales Mgr., southwestern States. Laserstar makes laser welding and marking equipment using the “free-moving” concept they development, enabling users to eliminate costly fixturing devices, benefit from pin-point accuracy, increase the range of assembly and repair applications and minimize the potential hazards of heat damage. Peter told me that the company is 55 years old and started making jewelry. When jewelry making went overseas in the 1990s, he said that the company had to reinvent itself and get into new markets to survive. They set a goal to enhance the quality, performance, and innovation of their products, programs and services on a continuing basis and became a “lean” manufacturing company.

Since, then, they have developed a diverse customer base of six major markets:

  • Medical – cardiac pacemakers, defibrillators, guide wires, catheters, hearing aids, orthodontic appliances, prosthetics and surgical tools
  • Dental – crowns and bridges, partial and implant fabrication and repair.
  • Electronics – a wide variety of different materials, component parts or final assemblies
  • Aerospace
  • Micro technology – wide range complex applications for laser welding and marking
  • Tool and die repair – ideal for modifications and repairs on molds, tools and dies as the process is quick, precise and will not damage surrounding surfaces.
  • Jewelry – a fast fix to repair jewelry and eyeglasses, and their new Fiber star machine can weld down to 12 microns, which is critical for high-end gem stones

LaserStar’s Research & Development laboratory is focused on inventing new technologies that change markets and create business opportunities, utilizing input from customers. Laserstar sells through learning centers vs. distributors, and the three learning centers at their headquarters in Rhode Island, California, and Florida. Their laser education courses provide a solid foundation of fundamental laser welding and laser marking skill sets to immediately gain a revenue impact for the new or existing iWeld, LaserStar or FiberStar laser welding or laser engraving system.

I next interviewed Dan Moiré, Sr. V. P. Sales of TRYSTAR, located in Faribault, Minnesota. TRYSTAR is a leading domestic manufacturer and international distributor of portable and permanent power solutions, industrial cables and power accessories. The company began operations as Bridgewater Tech, an industrial cable wholesaler founded in 1991. It wasn’t long before they realized there was room for innovation and improvement in the safety and performance of the products they were selling. As a result, they began manufacturing their own welding and grounding cables under the TRYSTAR brand in 1993.

As the superiority of TRYSTAR cables became evident throughout the industry, they expanded operations to offer customers greater versatility and reliability in the field, and as the brand became well known, the company transitioned from Bridgewater Tech to TRYSTAR.

Dan Said that today, TRYSTAR offers a wide range of capabilities specifically designed with the end-user in mind. They provide efficient, customized solutions, made with only the highest quality raw materials, manufactured on site, and serviced by their own professionals. Their factory is as vertically integrated as possible, and they provide customers with a full range of professionally packaged industrial products and services. They even extrude their own cable and do sheet metal fabrication and welding in-house.

TRYSTAR was the first to…

  • introduce sequential foot-marking to the welding cable industry, reducing the chance of waste
  • introduce custom-printed, colored cable, reducing the chance of theft on the job site
  • market a color-coded, insulated inner safety liner, designed to alert the cable’s user to any damage or wear and minimize problems in the field
  • produce a true Arctic weather cable that remains flexible to -57°C
  • introduce an improved clear-sheathed grounding cable that is flexible from -40°C to +105°C, allowing for safer grounding of high power lines during outages
  • introduce environmentally responsible, recyclable packaging for cable products
  • provide direct-to-market, completely assembled cable products, with unique and specific job identifiers, delivered directly to the job site

Kevin Duhamel, Product Sales Mgr at Gorbel was my next interview. Gorbel has over 30 years experience providing overhead handling solutions to customers in a wide range of industries. They have a comprehensive line of Crane Technology products, including work station bridge cranes, patented track cranes, I-beam jib cranes, gantries, and work station jib cranes. They also have an exciting line of Ergonomic Lifting products, featuring our G-Force® Intelligent Lifting Device, our Easy Arm® Intelligent Lifting Arm, and our G-Jib®. Their newest line, Tether Track Fall Arrest Safety Systems, provides a turnkey fall protection solution that exceeds OSHA safety standards. –

They have been in business since 1977 and are the largest U. S. manufacturer of lifting devices and cranes. Kevin said that their G-Force unit can lift up to 1320 lbs with higher speed and precision than chain hoists. They have two manufacturing plants in the U. S. – Fishers, NY and Pell City, AL – and sell to Europe, Canada, Mexico, and South America from their U. S. plant. They have a plant in Tianjin, China to market to customers such as John Deere and Caterpillar that have plants in China. About 90% of their business comes from North America and Mexico. They are very vertically integrated and qualified to have their product stickers say “Made in USA.”

I met and spoke to several of the top executives at TigerStop, located in Vancouver, WA, including president and founder Spencer Dick. Spencer founded TigerStop in 1994 and focuses on developing new product lines and enhancing their current products to simplify production processes for their customers.

TigerStop® LLC, is the global leader in stop/gauge and pusher systems that includes precision measuring systems, saws, and material handling equipment. National Sales Mgr., Erland Russell, told me that their products can easily integrate with most machinery used in the woodworking, metal, fenestration and plastics industries. He said that one of their models can measure and precisely saw material up to 20 ft. in length. TigerStop maintains an aggressive research and development program with over 100 patents awarded or pending.

TigerStop’s manufacturing is very vertically integrated in their Vancouver plant, but they also have an additional manufacturing and distribution facility in Wierden, Netherlands. The TigerStop distribution network spans six continents and their products are supported in five languages. TigerStop provides world-class customer support through experienced service technicians, on-going dealer training, and online technical resources.

Next, I interviewed Mike Albrecht, National Sales Mgr., at the Scotchman Industries booth. Scotchman Industries, Inc. is a leading manufacturer of metal fabrication equipment, accessories, and custom tools, such as ironworkers, cold saws, band saws, tube and pipe notchers, and measuring systems for nearly half a century.

Art Kroetch founded Scotchman Industries in the early 1960s to make and sell farm-related products, such as pickup stock racks, corral panels, gates and chutes. In 1966, Scotchman Industries purchased the patent for a hydraulic ironworker, the first machine of its kind in the world, and began manufacturing ironworkers. This machine, using hydraulic pressure, created up to a 35-ton force that could punch, bend and shear metal.

In 1978, Scotchman Industries purchased Excel Manufacturing Ltd. of Winnipeg, Manitoba, Canada, and was able to provide a line of ironworkers that ranged from 30-ton to 90-ton capacities for the world market. Today, Scotchman Industries, Inc. has a complete line of thirteen different ironworkers, ranging in capacities from 45 to 150 tons, with component tool design, and a fully integrated European style; both are available in either single or dual operator models. Scotchman has successfully acquired and maintained a large portion of the ironworker market.

Scotchman Industries is proud to be an American manufacturer who has always been export-minded. The company was given the President’s “E” Certificate for Exports in 1981 by the Secretary of Commerce, for excellence in its increased exporting of products. Today Scotchman Industries continues to export their products to many countries around the world.

Scotchman is located in Philip, SD; Mike said that all of their products are manufactured in the USA. They have donated equipment to the Workshops for Warriors located here in San Diego, CA.

Finally, I interviewed Heather Gaynor, Marketing Communications Mgr., at Swagelok, located in Solon, OH. Swagelok is a privately-held company that manufactures designs, manufactures, and delivers an expanding range of the highest quality fluid system products and solutions, such as tube fittings, valves, regulators, hoses and other products that are vital to fluid system solutions in industries such as power generation, oil and gas production, chemical processing, biopharmaceutical, research, semi-conductor manufacturing and more. They manufacture everything in the U. S. and are very vertically integrated.

Swagelok products and services are delivered locally through a network of more than 200 authorized sales and service centers that support customers in 57 countries on six continents.

While the products and services of the companies I interviewed are quite different, there are common threads:

  • All of the products are sold to other businesses (referred to as B-B) instead of to consumers.
  • The products fill specific needs and requirements of other manufacturers.
  • All of the companies manufacture their products in America.
  • The companies export their products to other companies

In addition, three of the six companies are privately held so that that management isn’t under the pressure to maximize quarterly profits and can focus on long-term company goals.

What this shows is that American manufacturers with unique products that satisfy customers’ needs can compete successfully in business-to-business global markets where the predatory mercantilist countries of China, Korea and India haven’t targeted to take over the market and destroy their American competition. If American manufacturers truly had a level playing field provided by “smart” trade agreements instead of the current lopsided, dumb agreements we have in place now, they would be able to compete successfully in the global marketplace. It is time to address the predatory mercantilist practices of these countries. Designating China as a currency manipulator would be a good start!

 

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Posted in Innovation, Manufacturing, Trade | 1 Comment »

The Future of American Manufacturing — Is there Reason for Hope?

Tuesday, August 14th, 2012

While the state of American manufacturing has been grim for the past decade, the “reshoring” trend and new technologies are making the outlook for the future of American manufacturing look brighter than it now appears.

In the past few years, the key factors for returning manufacturing to America have been quality problems, rising labor costs, intellectual property theft, rising shipping costs, long lead times for product delivery from Asia, and the cost of inventory for the larger lots you have to buy from Asia to get the cheaper prices.

Now, Harry Moser’s Total Cost of Ownership worksheet calculator is helping companies quantify the hidden costs of doing business offshore enabling more companies to make the decision to reshore manufacturing. According to Harry Moser, founder of the “Reshoring Initiative,” about 10% of companies nationwide are bringing manufacturing back to America from Asia. It is a pleasure to read frequent stories about even large companies such as Dow Chemicals, Caterpillar, GE, and Ford starting to move some manufacturing back to the U.S. from China.

“But rising costs and political pressure aren’t what’s going to rapidly change the equation.” according to Vivek Wadhwa, Vice President of Academics and Innovation at Singularity University. “The disruption will come from a set of technologies that are advancing at exponential rates and converging. These technologies include robotics, artificial intelligence (AI), 3D printing, and nanotechnology. These have been moving slowly so far, but are now beginning to advance exponentially just as computing does.”

In the past, large American food product companies like General Mills and Kraft Foods, as well as the automotive industry, have been the biggest user of complex robotic systems. But, today’s robots are smaller and cheaper ? they are really specialized electromechanical devices run by software and remote control designed to perform specific tasks in the manufacturing of products for a variety of industries. These robots are cost effective for lower production volume than those used in the food and automotive industry enabling more companies to utilize this technology.

Artificial Intelligence (AI) is really the software that makes computers, robots, and even unmanned aircraft and space vehicles run in an “intelligent” manner. Unmanned vehicles have dominated the sky in the “war on terror” in Iraq and Afghanistan and are now being used to provide surveillance along our international border with Mexico. The unmanned rover, “Curiosity,” traversing the surface of Mars is an example of the latest AI technology.

“Additive manufacturing is the process of producing parts by successive melting of layers of material rather than removing material, as is the case with conventional machining.

Each layer is melted to the exact geometry defined by a 3D CAD model. Additive Manufacturing allows for building parts with very complex geometries without any sort of tools or fixtures, and without producing any waste material.”

This process, also known as 3D printing, is turning product designs into reality for a fraction of the cost of past manufacturing technologies. The application of this technology started as a way to make prototypes faster and cheaper. What is great about parts made by this process is that they are not just the fragile prototype parts previously made by stereo lithography technology; parts made by 3D printing can function as production parts.

A simple tabletop 3D printing device, such MakerBot’s Replicator, is now down to about $1,700 for use in home workshops, making the technology more accessible to students, researchers, do-it-yourself enthusiasts, hobbyists, inventors and entrepreneurs.

Millions of dollars of government-funded research in additive manufacturing has led to breakthroughs and cost reduction in the utilization of this technology. Large, complex geometry parts that had to be made by casting and forging with expensive tooling are now being made by laser sintering of metals such as tool steel, stainless steel, cobalt chrome-moly, and other steel alloys. While Selective Laser Sintering (SLS) and Direct Metal Laser Sintering (DMLS) began as a way to build parts early in the design cycle, it is now being used to manufacture end-use parts. Depending on the material, up to 100% density can be achieved with material properties comparable to those found with traditional manufacturing methods.

There are many applications for the laser sintering method of additive manufacturing in the aerospace and defense industry because of the low volume requirements. The cost of amortizing expensive casting and forging tooling into low volume production was the main reason for the $600 hammers and $900 toilet seats of the defense spending scandals 20 years ago.

Even the tooling to make simple injection molded plastic parts can now be made by this technology, helping keep some plastic injection molding work in the U. S. that used to go to China.

We are just beginning to see advances in nanotechnology that will affect manufacturing in the next decade. Nanotechnology (sometimes shortened to “nanotech”) is the manipulation of matter on an atomic and molecular scale. Generally, nanotechnology works with materials, devices, and other structures with at least one dimension sized from 1 to 100 nanometers.

Since the creation of the National Nanotechnology Initiative in 2000, the U. S. has invested 3.7 billion dollars. “The NNI involves the nanotechnology-related activities of 25 Federal agencies, 15 of which have specific budgets for nanotechnology R&D. The agencies involved allocate expenditures from their core budgets, demonstrating nanotechnology’s importance to their mission.”

Today, engineers and scientists are developing new types of materials, such as carbon nanotubes, ceramic-matrix nanocomposites, and new carbon fibers. These new materials are stronger, lighter, more energy-efficient, and more durable than current materials in use.

These advances in technology will be a real boon to the U. S. manufacturing industry in the next 5 – 10 years, but they will have a dramatic impact on China as well. Large Chinese manufacturing companies such as Foxconn are starting to utilize robotics, which will cause a reduction in the Chinese labor force just as it did in the U. S. a generation ago.

It is unlikely that the 10% of products being returned to the United States from China is affecting China’s unemployment rate, but the serious financial problems of several countries in the European Union is taking its toll on China’s exports to these countries. While China reported a low unemployment rate of 4.1% in July 2012, this needs to be understood in the context of the size of China’s workforce. The Chinese workforce is so large that there are actually more people unemployed in any one month in China than the total workforce of the United States.

In February 2011, Marketplace Business China correspondent, Rob Schmitz, explained the unemployment situation in China, stating, “Now that’s what’s called the ‘urban registered unemployment rate.’ I emphasize ‘registered,’ because it only counts people who officially live in urban areas. Many people are off the books. These are the hundreds of millions of migrant workers who move to the cities and they make up a huge labor pool. So when you factor in that population, China’s actual unemployment rate comes out to be 22 percent. That’s around 200 million people who don’t have work.”

If China wants to avoid headlines of massive unemployment as the U. S. has experienced, the Chinese government needs to change its focus from an export-driven economy to a domestic-driven economy. This will require a far greater increase in wages than has occurred in the past few years so that the average Chinese worker will be able to buy the products they are now producing for export.

It may be worth thinking about emulating the strategy that Henry Ford utilized in 1914 when he wanted to stabilize his workforce ? he decided to pay double the average daily wage. This had a twofold result:  he kept his employees from quitting his company to take a job at another company for a slightly higher wage, and the higher wages his company paid enabled his workers to be able to buy the Model T car they were making.

If China’s industry switched to manufacturing more products for their domestic marketplace, it would also help reduce the unemployment for their college graduates. As Rob Schmitz explained in the same article, “Nearly a quarter of last year’s graduates haven’t found jobs. Part of the problem is that there is a big disconnect between how China’s colleges are preparing its young people and the reality of China’s economy. China’s economy is still mostly dependent on manufacturing and building things. At the same time, you have six million college students a year graduating with degrees from everything from the sciences to liberal arts. And China’s economy simply hasn’t evolved to the point where enough employers are looking for workers with those skills.”

It is becoming apparent that more and more Americans now realize that manufacturing jobs are the foundation of the prosperity of our country and that we need to be producing a major portion of goods domestically in order to have a strong manufacturing industry and thus a strong economy. It may be China’s turn to learn this lesson.

Posted in Innovation, Manufacturing, Reshoring | 1 Comment »

American Inventiveness is Alive and Well in San Diego

Tuesday, July 10th, 2012

About 150 inventors, “wannabes”, entrepreneurs, and service providers gathered for the annual San Diego Inventors Forum contest on June 21, 2012, held at the corporate headquarters of Jack in the Box.  The venue was a first for the Inventors Forum, which customarily meets the second Thursday of each month at the law offices of Sheppard Mullin.  Ten contestants were selected out of 15 applicants to present their latest inventions for the audience to pick the top three inventions.  The entrance criteria was made stiffer this year so that an invention had to be either already patented or “patent pending” and have either a working model or be ready for sale to the marketplace.

Tana and Myla Zapf won the first place prize of $1,000 for their “Curly Petz,” a small plush toy that can be worn as a slap-on bracelet. The toys are an extension of their “Slapitz” slap-on bracelet, which won second prize at the contest two years ago. Tana, 13, and Myla, 11, are daughters of inventor Eric Zapf and San Diego City Councilwoman Lorie Zapf, who were both in attendance.  For more information on Curly Petz, email Eric Zapf at ericdzapf2@gmail.com.

Eric Zapf was also among the ten competitors for his invention of Apex Iris Disposal System ? a trash container with a self-opening and closing lid with a circular aperture like an eye’s iris.

Second place went to Raad Khaleel for his Self-Irrigating Container, which collects rainwater and then distributes the collected water to plants for use in drought-prone regions, especially in the Middle East and Africa.  Those interested in the Self-Irrigating Container should send email to ertaqaco@hotmail.com.

Third place went to Gene McGuinness for his Magic Blade, an all-in-one stainless steel kitchen knife and grater that chops, slices, dices, grates, shaves, and strains.  For more information on the Magic Blade, email McGuinness at president1956@gmail.com

Other inventions presented were:

RollOnRack, invented by Chris Lindsay and Chris Baker ? a new, universal mount, roof-rack system that uses rollers and an automatically expanding load bed to provide simple, safe and secure transportation of oversized cargo (like plywood) that no existing roof-rack can.  The 4X6 cargo rack expands to 4×10, and the rollers on the tailgate simplify and aid in loading large items into the rack.  The roller on the front allows one person to mount the rack on the vehicle.  It is made from lightweight and strong extruded aluminum, and the Universal mounting system attaches to almost any vehicle with factory luggage rails.  Chris Lindsey may be reached at chris@rollonrack.com

“Capture and Route“ ?  a Patent Pending device that sends POS Receipts to cell phones and web receipt accounts.  The “Capture and Route” comes in two models with either model simply “added to” the existing system with no changes to the existing POS computer or the existing POS printer.  The first model is a stand-alone device that connects between the output of an existing computer and the input to an existing printer. The second model is a printer interface board that is inserted into the existing printer, replacing the previous printer interface board.

The “Capture and Route” is controlled by a Cell phone or Handheld Device and captures the computer output that would normally be printed on paper and prints this data into the handheld device or cell phone. Once the printer data is in the handheld it can be digitally searched, sorted, categorized, totaled or sent automatically to your home, office, accountant, your website or multiple destinations.   For further information contact Bruce L Hall at Info@TicketingSystems.com

Tinnitus Solution ? a diagnostic test for objectively measuring tinnitus (ringing in the ears) in humans and animals, developed by Michael Kinder, President/CEO of Kinder Scientific Company, LLC.

One Little Drop for Tannin Reduction ? an additive that changes the taste of the wine by removing some of the tannins and therefore reduces the astringency of the wine, reduces the bitterness, and improves the body.  Wine Improvement Inc. has been working with additives to accelerate this process.  Our process is well known in the wine industry and is commonly used to improve the balance of the wine.  This material is added from a dropper bottle as one or two drops stirred into a glass of wine. Although this by-the-glass is a new concept, it uses the same materials that wine makers use. The goal is to get a balanced wine so that the acids and tannins do not dominate the taste; this is called a supple wine.  Also, the drop has additives to reduce bitterness.  Other additives are used to build up the body after removing some of the tannins.  Thus, the Tannin Reduction Product is a complex mixture of materials to make wine more balanced or supple.  Scot Clark, a retired entrepreneur in the semiconductor industry and amateur wine maker, and his daughter, Libby Simon, are the co-founders of Wine Improvement Inc.

JackHawk 9000 ? Titanium bottle-opening sunglasses, invented by a group led by SDSU slums Matt Decelles and Zach Luczynski and Patrick Eckstein, an alum of Cal State San Marcos. The dual-use sunglasses came to be through an informal network called “The Commons Designs Group,” defined as consisting of “a few friends who recently graduated from colleges around California”.  CDG has members from Southern and Northern California.  Although the sunglasses didn’t win the contest, they are already a winner, raising more than their original goal of $16,000 on Kickstarter to enter into production.

Are you ready to turn that idea into a product?  Then, let us help you get it started.  Come and get motivated, hear successful local San Diego inventors speak at the San Diego Inventors Forum and learn how they developed their marketable products.  Come network in a room filled with fellow creative people and get guidance and encouragement to take your first or next steps necessary to turn your ideas into a reality.  At our meetings, you meet our Mentor inventors and professionals in many fields.  You can introduce yourself, ask financing, business, licensing, marketing, legal and engineering questions and present your ideas to private individuals or for focus group review. You get to ask for what you are seeking, and we try to match your needs.

We members of the SDIF steering committee invite all innovators, inventors, engineers, artists and start-up entrepreneurs to attend our monthly meetings, held the second Thursday of the month from 6:30pm to 7pm for networking and 7pm to 8:30pm for the meeting.

 

Now that the annual contest is over, the 2012-2013 topics schedule begins again.  July’s topic will be “Innovation and Entrepreneurship” – harnessing your creative mind, and August will continue with “IP 101” – when, why and how to search for patents, trademarks and copyrights.   During the course of the year, topics to be covered include marketing, licensing, branding, networking, and funding.  I will be giving my annual presentation in November on “Manufacturing 101” – how to select the right manufacturing processes and sources to make your product.  For further information, the San Diego Inventors Forum can be reached at http://www.sdinventors.org or by calling forum president Adrian Pelkus at 760-591-9608.

 

The entrepreneurial spirit that made this country great is still going strong amongst us.  You have an opportunity to make a difference and help make American great again by making products in America.  We welcome you to join us at our next meeting!

 

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